Established Media vs Social Media or Internet Media Which is the biggest ?

Media is contant evolving process, Darwin say survival for the fittest...
So now the convetional media is not fit, a haunting daunting questions is heading...
Google savy rather internet search savy print media or tv media have to write in new format if wish to exist in Internet, writing for print or tv or internet, all are altogether different things.

The Media war video examines -

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Evolving Strategies in Social Marketing Media

Marketing is the most depth with modern style management concept and internet has given birth to a lot of total new media tools which in itself requires a lot of understanding.

Views Worls is trying with little blogs and some internet search to track the emerging internet tools.

The first step what seems applicable is understanding the first thing first we are below is a nice video claiming explanation in plain english of Social Media -


Above social media understanding strategy is very simple but interestingly expalaining with the help of IceCream Factory and IceCream Maker story.